Bose VPI

Virtual Presentation
Custom Web Platform
Interactive 3D

Bose

Bose VPI

Solution

Build a custom browser-based demonstration platform with rich visuals and interactive breakouts woven into a sleek, modern flow.

Insight

Teleconference fatigue is at an all-time high, and remote demonstrations of audio products needed to be visual, intuitive, and moreover: engaging.

Challenge

Help Bose introduce their 2021 product lineup virtually in lieu of CES.

My Role

Given the task of creating a bespoke remote product demonstration tool for Bose, I was heavily involved in the overall design of the project. We worked hard to design a system which would be sleek and effortless, but which would also, while being educational, would engage and entertain what would surely be a very weary pandemic audience. To that end, the key aspect of the virtual presentation which would both liven up the experience and help remotely demonstrate products was a series of interactive 3D vignettes allowing participants to view and interact with the products on their own computers. I designed and developed the software for several of these vignettes, each one built in a virtual 3D environment and delivered on the web via webGL, packaged in this entirely custom platform built just for Bose.

Reception

The Bose VPI platform is now being used to conduct presentations to retailers across the globe, resulting in high praise from Bose’s partners. The VPI will be used throughout the year and will continue to evolve as a regular part of Bose sales and communications strategy moving forward.

Development

The project began with extensive user research to understand Bose’s inner workings and the needs of the team that would ultimately be delivering the content to retailers. From there, we included Bose in our design sprints to map out user flows and determine what features and functionality were must-haves for the experience.

In three months we developed a custom, browser-based communications platform that did not require any additional app downloads. The experience created a fully immersive, Bose-branded environment complete with animations, 3D interactive demos, and even mobile and desktop augmented reality. Presentation content is driven by Bose in real-time while creating unique instances where individual users can interact with products on their own machines. All while featuring high quality video and audio capabilities for face-to-face conversations.

Background

Having had to adapt to the challenges of COVID-19 in 2020 with virtual meetings and conferences, this wasn’t Bose’s first rodeo. But in order to demo new products to retailers, many of which were still in the prototype phase, Bose knew that screen-sharing a PowerPoint deck just wasn’t going to cut it. With so much on the line in 2021, retailers needed a reason to get excited.