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Art Installation
Branding & Identity
Media Production

Massport

Logan 100

Solution

An immersive wall of content which functions not only as an ambient intrigue, but also reacts to users' presence, providing a wealth of historical content for the passerby and the lingerer.

Insight

Some patrons have moments to spend, others have hours; the installation needs to work equally as an ambient accent as well as an engaging focal point.

Challenge

On the eve of the airport’s centennial, Massport wants to create an interactive statement piece to accent the new international terminal at Boston Logan.

My Role

Thrilled to work on a project which involved two of my personal passions—history and aviation—my work on Logan 100 began by taking Massport’s preliminary idea and working out a display and interaction scheme which would be touchless, intuitive, and unobtrusive. I then worked with the design team on the branding design of the project, digging through the vast image archives given us by the Boston Globe (and even finding a few of my own on eBay) in the hunt to summarize 100 years of aviation in a single logo mark. The eventual design of two intertwined aircraft, a Ford Trimotor and a Boeing 787, solidified, after which I helped in the animation and layout design while also serving as the lead developer. A relatively simple build as these things go, the challenge for Logan 100 was to create a system which could run for years on end without any human intervention and no network connections, as well as collaborating with the physical computing team to integrate the presence sensor array used to trigger interactions.

Reception

From the opening ceremony to the day-to-day, with over 70 million travelers passing though Terminal E each year, the audience for Logan 100 is likely the largest for any of our projects to date, and we’re proud to be able to share these pieces of our hometown’s history with the all who pass through the airport.

Development

Given the nature of the location and the amount of foot traffic, the installation needed to impress at a glance, complement the space, and provide a compelling passive as well as active experience. A 24-foot-wide array of screens was therefore created as the canvas upon which to illustrate the airports rich history in a mosaic of imagery and video. Thanks to a generous partnership with the Boston Globe and a lot of video editing elbow grease, we were able to craft a grand visual experience that was reactive to passersby, engaging and atmospheric at once.

Background

As completion approached on the construction of the re-imagined Terminal E just in time for Logan's 100th anniversary, Massport wanted to greet travelers with an engaging experience to celebrate their long history of aviation excellence.

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